Maiza is the Lithuanian manufacturer of mattresses and related bedding products. They manufacture viscoelastic matresses that are built to offer cradling comfort and durable support. Comfortable sleeping means more active and full of energy day life. For this reason it was chosen the orange as brand color. A warm, vibrant and flamboyant color. In order to offset this strong colour i am using a lot of white space. The identity is conveyed through a business cards, product description sheets, product guarantee, envelopes, notebooks, stickers and other related items.